See the whole production week
Orders, production dates, tasks and deadlines share one schedule. Order numbers appear with customer names, so the floor always knows what it is looking at.
BUILT INSIDE A WORKING DECORATION SHOP
A better buying experience.
A simpler shop to run.
Give customers a storefront and product designer built for decorated apparel. Then move every quote, order, proof and production date through one clean workspace.
Free for 14 days · cancel any time · optional 30-minute guided setup included
Your shop at a glanceREAL APP VIEW
Live storefront on day one
15 best-sellers pre-loaded
Works cleanly on mobile
Free guided setup call
A CLEANER WAY TO WORK
The new MerchFlo keeps the whole shop close—not crowded.
Home, Orders, Sales & Marketing, Catalog and Website stay easy to reach. Related tools now live together across the top, while the assistant is always one click away.
The new MerchFlo workspaceREAL APP VIEW
Find any product faster
Search naturally by product name, brand or style number—whether you type Gildan, Richardson or 112.
Move between shops without mixing them
Separate workspaces keep each company's team, access and work distinct, with a simple switcher for people who manage more than one shop.
Production scheduleREAL APP VIEW
Product catalogREAL APP VIEW
PLANS FOR EVERY STAGE
Start lean. Add horsepower as you grow.
Every plan runs the shop from storefront to production. Pro and Scale add a monthly pool for logo concepts, email writing and assistant work.
AI credits are shared by your team and refresh every month. Free for 14 days, and you can cancel any time.
ONE RECORD. THE WHOLE JOB.
From the first click to the reorder after delivery.
Customer activity
Store visits, forms, designer sessions and carts begin one connected record.
Proposal
Build a clear offer from catalog or custom products, then follow up from the CRM.
Paid or approved
Paid orders move ahead. Unpaid orders wait for a deliberate production approval.
Work scheduled
Processes create the right production work, tasks and calendar dates.
Deliver & reorder
History, artwork and follow-ups stay ready for the next order.
THE COMPLETE PLATFORM
Every part of the shop, connected on purpose.
Not a loose bundle of plug-ins. Product, customer, artwork and work data move together, so your team sees the same truth.
Website & stores
Sell from a site that belongs to your shop.
Build your main site and customer stores in a full-screen visual editor. Paste a customer's website and we pull their logo and brand colors into their store automatically.
- Logo and brand colors grabbed from a URL
- Company, team, event and fundraiser stores
- Editable forms and submission inbox
- Traffic, pages and drop-off analytics
Design & pricing
A designer grounded in how decoration really works.
Decoration boxes land on the real chest, back and sleeve of each photo automatically. Hats get true patch placement with size controls, and pricing updates as sizes and quantities are typed in.
- Live size-matrix and quantity pricing
- Clean front-and-back proofs and cart mockups
- Shop-defined materials, inks and patch colors
- Complementary products carry the same logo
Catalog & inventory
Know what you sell—and what is on the shelf.
Pull live styles, colors, sizes and imagery straight from S&S, SanMar and Carolina Made, build custom items from a supplier link, edit in bulk and track blanks and materials.
- S&S, SanMar and Carolina Made catalogs
- Per-product decoration areas
- Supplier and in-house stock
- Low-stock alerts and reorder links
Sales & customers
Every relationship, quote and order stays together.
Move leads through the CRM, send selected-product look books, create proposals, issue polished invoices and preserve customer artwork and order history.
- Customer and activity timeline
- Proposal and order follow-ups
- Printable invoices with payment links and CC
- Rewards and lifetime rep attribution
Production & team
Sales decisions become clear work for the floor.
Set your own production processes. MerchFlo coordinates approval gates, due dates, tasks and the shared calendar without duplicate entry.
- Paid orders can move straight ahead
- Approval gate for unpaid work
- Staff assignments or optional job claiming
- Editable production processes
Marketing & growth
Start with a plan instead of a blank calendar.
Choose a growth goal and build a practical offer, audience, one-page plan and calendar. Turn it into branded campaigns with visual email templates.
- Lead, repeat, larger-order and win-back plans
- Campaign template gallery and editor
- Branded transactional email
- Pro assistant suggests the next useful move
CUSTOMER EXPERIENCE
The next step is always clear.
Customers see only the decoration methods available for that product, move through colors and artwork with clear mobile prompts, and enter quantities without losing their design.
Richardson 112PFP hat designerREAL APP VIEW
Apparel designerREAL APP VIEW
APPAREL, TOO
Front, back and sleeve art on the real garment.
Shirts carry separate artwork per placement, every stocked color and live pricing, so the customer sees exactly what your shop will print.
YOUR ONLINE HOME
Launch your site—and every customer store—from one place.
Open the live page directly from MerchFlo. For a customer store, paste the customer's website and bring in its logo and brand colors automatically before you fine-tune the page.
Website editorREAL APP VIEW
THE SHOP FLOOR
A production board that protects the work.
Unpaid work stays behind an approval gate. Approved work follows your own processes and keeps the production board, tasks and calendar aligned.
Production boardREAL APP VIEW
Goal-led marketing planREAL APP VIEW
InventoryREAL APP VIEW
Sales CRMREAL APP VIEW
PRO PLAN
A shop assistant, not an autopilot.
Ask what needs attention, summarize a customer, draft a campaign or find a stalled proposal. Suggestions use the signed-in person’s permissions and need a human tap before anything changes.
Three proposals have had no customer touch in over 14 days. Want me to draft the follow-ups?
Draft follow-upsShow proposals
BUILT TO GROW WITH THE TRADE
Maker marketplace
Approved shops can publish work for other MerchFlo shops to sell.
Learning library
Share how-to guides, settings and proven shop practices.
Reporting & auditability
See shop performance and preserve who changed what.
Roles & permissions
Give each teammate the screens and actions their job needs.
COMMON QUESTIONS
Know before you flo.
Is MerchFlo only a storefront?
No. The storefront connects directly to CRM, proposals, orders, artwork, production, inventory, marketing, commissions and reporting.
How long until I can take an order?
Minutes. Your storefront, starter catalog, pricing and production board are created the moment you sign up, and the guided setup walks you through brand, payouts and your web address.
Can I use my own brand and domain?
Yes. Customers see your shop name, visual identity and connected domain. MerchFlo runs behind the scenes.
Can my team change the way production works?
Yes. Set the production steps that fit your shop, assign work normally or turn on optional job claiming for flexible teams.
What is included in the 14-day trial?
Create your shop, explore the operating system and work through the guided setup. We save your card when you start so nothing pauses on day 15, and you can cancel any time before then.
YOUR NEXT ORDER CAN RUN DIFFERENTLY
Start with a working shop.
We’ll help you set it up.
Choose the free guided setup option when you join and book a 30-minute call at a time that works for you.
Start free for 14 days
Free for 14 days · cancel any time